Branding: Brands & Ads, that Make a Difference!

“If branding is soul, great ads will get the funk!”

Strategic Planners’ best-practice: To explore, elaborate and excel the principles of branding, advertising theory, campaign strategy and creative execution, the slideshow above aims to guide through science, arts and crafts of strategic marketing. To combine both, brand-building strategies with direct-response driven tactics.

Excellen brands and ads on pinterest:

Excellent commercials on youtube:

Quite a lot of information to inspire a good talk-about with your colleagues in the coffee-break, while sparking some new ideas.
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Documentary: “WE ARE MODESELEKTOR” (Out Now!)

“Wildly diverse, infused with exuberance and inspired by a slap of the absurd, Modeselektor’s inarguable grooves seem to emanate from every conceivable musical genre, creating a controlled chaos whose sonic expression elevates the eyebrows and heartbeats of critics and dance floors around the world.”

Film by Romi Agel & Holger Wick (05/2013)
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re:publica 2013: Don’t *(#)%!* w/ the internet!

“You can turn off the public internet, but you can’t turn off the internet public”. Andrew Rasiej

photos by re:publica 2013

6th – 8th May 2013 re:publica In / Side / Out – May the force and opportunities to further a rich, free, open and secure internet ecosystem evolve from the center of its community itself.

Cory Doctorow: It’s not a fax machine connect to a waffle iron

Thus said, it’s to encourage bloggers, nerds, net activists and entrepreneurs to walk the talk. Which goes about political affairs and digital frontiers, such as digital humanities, future of work, mobility and human-machine relations. Including an interview with Ai Weiwei.
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“If language is not correct, then what is said is not what is meant; If what is said is not what is meant, then what ought to be done remains undone.” Confucius

added value: How to amplify cultural branding?

“When your brand is part of culture, not sitting on the surface, you stand a better chance of being noticed and loved.”

What’s cultural branding? When the people from added value ask “who’s winning the culture wars?” it’s about brands that are culturally relevant and connected to the people.

As such, the Cultural Traction 2013 Report details brand’s VIBE: How Visionary, Inspiring, Bold and Exciting are brands?! To see, which “brand has its finger on the right pulse”. Read more →