Gunter Dueck: Das Neue und seine Feinde!

Gunter Dueck - Das Neue und seine Feinde

Buchempfehlung: Das Neue und seine Feinde – wie Ideen verhindert werden und wie sie sich trotzdem durchsetzen. Gunter Dueck ist ein toller Redner und bringt die Fallstricke der Innovation in Unternehmen sehr illustrativ auf den Punkt. Gleichzeitig untermauern Erklärungen entland von Modellen wie dem Gartner Hype Cycle seine Argumentation.

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Foto: Gregor Fischer (re:publica 2013)

Digital Strategy Toolbox 2014

Digital Strategy Toolbox 2014 from Julian Cole

facebook IQ – Digital Ads That Work!

Heineken Creatives by Moat

Recently, facebook has launched its platform facebook IQ to deliver brand new insights to improve marketing efforts. Studies, which were conducted to analyse ad performance, reveal a few success factors. As such, branding, informational reward and call to action seem most important.

Generally, the most successful digital creatives have one obvious focal point, make it easy to identify the brand and strongly fit to the overall brand personality, while the creatives are emotionally appealing. Especially regarding direct-response, it’s very helpful to provide interesting information. And include a strong call to action, that urges the user to respond.

Now, inspired to analyse some ads? Try ad search by

“Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” Lewis Carroll

Jerry Seinfeld’s Clio Acceptance Speech