And the Winner is: Alexa Loses Her Voice

The clear winner of this year’s Super Bowl ads: Alexa loses her voice. Why? It’s engaging. It’s storytelling. It’s fresh. And effectively makes technology more human.

Get out of the stone age #EVsAreBetter

EV Werbung mal anders! Mehr davon hier.

Public Speaking: Remember – They Asked You

12 easy ways to improve your public speaking skills from one of my favorite business magazines, which is I’d like to share with you advice No. 5, which is: Remember, they asked you. Now, … Read more →

BJ Fogg: What Causes Behavior Change?

“The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger.”   Fogg Behavior Model (2007): The origin of many behavioral strategies goes … Read more →

Jeff Bezos

„Deine Marke ist das, was Menschen über Dich sagen, wenn du nicht im Raum bist.“ Jeff Bezos