The True Story of Naadam: The World’s Fairest Cashmere


Brilliant!

Superb Map of Modern Brand Building

A Map of Modern Brand Building

This really is a nice piece of work by David J Carr as originally published on Medium here. Check it out!

Download PDF here.

Nike’s: The Sneakers I Want!

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Again and again, I ask myself: How do they do it? I just simply want (!) these superb sneakers from Nike and can’t wait for ’em!

I guess, it’s because of the perfect interplay of the multiple facets of branding. At the bottom, a very salient association links Nike’s to sports wear on my mind. Next, the brand performance and brand imagery is just, what I am kind of looking for. There are innovative and distinctive products meeting a progressive and dedicated mind-set. Always cutting edge. Big win on points-of-parity and points-of-difference. Thus, I do very positively resonate relating to my judgments and feelings on the next level. Read more →

(Almost) No Brand like Coke: Taste the Feeling

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Almost no brand around manages to always totally keep up to date, to distill the spirit of the time, but still to totally stay true and keep it real and consistent to where the brand comes from, to what the brand has told us before. Respect!

REWE – Dein Markt