facebook IQ – Digital Ads That Work!

Heineken Creatives by Moat

Recently, facebook has launched its platform facebook IQ to deliver brand new insights to improve marketing efforts. Studies, which were conducted to analyse ad performance, reveal a few success factors. As such, branding, informational reward and call to action seem most important.

Generally, the most successful digital creatives have one obvious focal point, make it easy to identify the brand and strongly fit to the overall brand personality, while the creatives are emotionally appealing. Especially regarding direct-response, it’s very helpful to provide interesting information. And include a strong call to action, that urges the user to respond.

Now, inspired to analyse some ads? Try ad search by moat.com.


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