fashionid – multichannel shopping back to the future?

fashionid webshop review by chiligum

Retailing comes back into focus. In April, brand eins dedicated an extensive issue to the topic. Old and new ways to delight customers set the rules, online and offline. Traditional companies win over customer intimacy by individual attention.

Now, here comes multichannel: creates a new customer experience by combining the experience of traditional fashion partners, such as Peek & Cloppenburg and Ansons’s, with it’s brand new online store.

The webshop’s look & feel comes nice and clean, such as 7trends or conleys. A specific premium section, fashion magazine, style guide and social tools compare to nowadays shops of asos or zalando.

The key feature probably remains a – hopefully – seamingless experience from online to offline. Clients may buy their stuff online and pick it up and/or return it at the next local store.

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