Retailing comes back into focus. In April, brand eins dedicated an extensive issue to the topic. Old and new ways to delight customers set the rules, online and offline. Traditional companies win over customer intimacy by individual attention.
Now, here comes multichannel: fashionid.de creates a new customer experience by combining the experience of traditional fashion partners, such as Peek & Cloppenburg and Ansons’s, with it’s brand new online store.
The key feature probably remains a – hopefully – seamingless experience from online to offline. Clients may buy their stuff online and pick it up and/or return it at the next local store.