Coca Cola: Moments of Optimism and Happiness

Taste the Feeling from Coke. A new ad which conveys vividly the following message: “No matter who – or what – you are, there’s a Coke for you. Whether it’s an ice-cold Coca-Cola, Coke Zero Sugar or Coke Life, there’s a refreshing way to Enjoy Yours.”

But more than that, the ad strongly builds – and reinforces – upon Coke’s inherent vision “to refresh the world. To inspire moments of optimism and happiness.” As such, very nice work!

Benjamin Teeuwsen

Posted by

If branding is soul, great ads will get the funk!

Comments are closed.