EyeEm: Say it with Real Photography

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“The largest source of authentic, royalty-free images for brands and agencies” really provides a fresh perspective and good stuff for your next presentation, mood board or key visuals. Definitely distinctive photos at a very reasonable price.

Check it out:
https://www.eyeem.com/market
Photo: Benjamin Lee

(Almost) No Brand like Coke: Taste the Feeling

chiligum-coke-taste-the-feeling

Almost no brand around manages to always totally keep up to date, to distill the spirit of the time, but still to totally stay true and keep it real and consistent to where the brand comes from, to what the brand has told us before. Respect!

Detergent – Same Same, but Different?

detergent

Let’s have a look at a typical detergent retail shelf. First impression, massive oversupply. Hard choice, isn’t it? Now, what to do?

First, you talk to your retail expert. You take category management seriously. You optimize your placement. You vary pricing and package volume. And offer seasonal promotions. Next, you talk to your neuromarketing expert. You craft the packaging to implicitly send signals to persuade the shopper’s auto-pilot. While you claim your spot on the emotional map.
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REWE – Dein Markt

Lipton – Spend Warmth on Winter Days!

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Classic advertising as it is. Lipton calls out to “be more tea”. The message is visually supported by attractive and trendy, but natural people in a pleasing lifestyle setting, which showcases the product usage situation in the context of hospitality. Lipton is open-minded, nice to people and fun. Centrally placed productshots strengthen the mental link. Some warm and caring imagery on cold winter days. That’s, what tea is all about!