Detergent – Same Same, but Different?


Let’s have a look at a typical detergent retail shelf. First impression, massive oversupply. Hard choice, isn’t it? Now, what to do?

First, you talk to your retail expert. You take category management seriously. You optimize your placement. You vary pricing and package volume. And offer seasonal promotions. Next, you talk to your neuromarketing expert. You craft the packaging to implicitly send signals to persuade the shopper’s auto-pilot. While you claim your spot on the emotional map.
Read more →

REWE – Dein Markt

Lipton – Spend Warmth on Winter Days!


Classic advertising as it is. Lipton calls out to “be more tea”. The message is visually supported by attractive and trendy, but natural people in a pleasing lifestyle setting, which showcases the product usage situation in the context of hospitality. Lipton is open-minded, nice to people and fun. Centrally placed productshots strengthen the mental link. Some warm and caring imagery on cold winter days. That’s, what tea is all about!

Leadership Lessons from Dancing Guy

Great inspiration just remains relevant over time. So we’d just like to remind everyone to this exceptional piece of leadership best-practice from 2010. Enjoy!

stoke.d – Wall Calendar for Sticky Notes


Think ahead!
stoke.d wall calendar