Robert Cialdini: Science Of Persuasion

Very nice explanation of the six universal Principles of Persuasion that have been scientifically proven by research from Dr. Robert Cialdini. Over 60 years of research reveal the impact of short cuts or rules of thumb to decision making, especially in an increasingly choice overload world. There are reciprocity, scarcity, authority, consistency, liking and consensus.

To learn more check his book Influence – The Psychology of Persuasion.

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