“What the customer buys and considers value is never a product; it is always utility – that is, what the product does for him.” Peter Drucker
“I’ve come up with a set of rules that describe our reactions to technologies:
- Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
- Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
- Anything invented after you’re thirty-five is against the natural order of things.”
“Everything should be made as simple as possible, but not simpler.” Albert Einstein
“Success is stumbling from failure to failure with no loss of enthusiasm.” Winston Churchill
“Inability to articulate a strategy in a single, incisive, natural-sounding sentence is a sure sign that there is something wrong with the strategy itself.” Kenichi Ohmae