If you don't know where you're going

“Culture eats strategy for breakfast.” Peter Drucker

Peter Drucker

“What the customer buys and considers value is never a product; it is always utility – that is, what the product does for him.” Peter Drucker

Douglas Adams on Technology

“I’ve come up with a set of rules that describe our reactions to technologies:

  1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
  2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
  3. Anything invented after you’re thirty-five is against the natural order of things.”

Douglas Adams

“Everything should be made as simple as possible, but not simpler.” Albert Einstein