Superb Map of Modern Brand Building

A Map of Modern Brand Building

This really is a nice piece of work by David J Carr as originally published on Medium here. Check it out!

Download PDF here.

DDB Influences 2.16: Athleisure & Femvertising


DDB Influences provide regularly really straight forward and relevant ideas on what influences DDB’s thinking and ideas. No doubt, many of those insights lead to outstanding strategic and creative work. So, to everyone, feel encouraged to just drop by from time to time and get your inspirational dose of branding and marketing insights up front.

This influences question: Has it ever been more fashionable to be fit?

Now, How do you feel about this? No clue? Read on:

Fun from Nissan: Intelligent Parking Chair!

Nike’s: The Sneakers I Want!


Again and again, I ask myself: How do they do it? I just simply want (!) these superb sneakers from Nike and can’t wait for ’em!

I guess, it’s because of the perfect interplay of the multiple facets of branding. At the bottom, a very salient association links Nike’s to sports wear on my mind. Next, the brand performance and brand imagery is just, what I am kind of looking for. There are innovative and distinctive products meeting a progressive and dedicated mind-set. Always cutting edge. Big win on points-of-parity and points-of-difference. Thus, I do very positively resonate relating to my judgments and feelings on the next level. Read more →

Top 5 Events in 2016

01. Rockstars Festival
#online #marketing #ecommerce
26.02.2016, Hamburg

02. re:publica
#web #culture #innovation
02.-04.05.2016, Berlin

03. beyond tellerrand
#design #web #creativity
09.-11.05.2016, Düsseldorf

04. dmexco
#online #marketing #ecommerce
14.-15.09.2016, Köln

05. Research & Results
#market #research #conference
26.-27.10.2016, München