Heineken: Moderate Drinkers Wanted

Challenge accepted: How to make a beer ad, that is actually meant to reduce consumption? At least to a certain limit. By leveraging the insight, that alcohol does make most people at the beginning more open and outgoing. Which can be enjoyable. But just until a certain and specific limit. Which you need to know. When too much is too much. Hero!

Benjamin Teeuwsen

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If branding is soul, great ads will get the funk!

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