Positioning of Digital Marketing Agencies by Gartner

Magic Quadrant for Global Digital Marketing Agencies by Gartner: Superior ranking of agencies’ competitiveness, based on their a) ability to execute and b) completness of vision. Remarkable set of evaluation criteria, each of them clearly described!

Ability to Execute: Product/Service, Overall Viability (Business Unit, Financial, Strategy, Organization), Sales Execution/Pricing, Market Responsiveness and Track Record, Marketing Execution, Customer Experience, Operations.

Completness of Vision: Market Understanding, Marketing Strategy, Sales Strategy, Offering (Product) Strategy, Business Model, Vertical/Industry Strategy, Innovation, Geographic Strategy.

http://www.gartner.com/technology/research/digital-marketing/magic-quadrant-digital-marketing-agencies

Benjamin Teeuwsen

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If branding is soul, great ads will get the funk!

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