Nigel Hollis: The Meaningful Brand

chiligum-article-the-meaningful-brand

It’s here, finally! The Meaningful Brand by Nigel Hollis – a great read about branding and marketing communications. How it is done. And how it works. To create value and drive revenue based on meaningful differentiation.

So forget your master studies. And get a hold of this one. Particularly, if you are into research and consumer behavior.

Check at amazon.com

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