Top 5 Events in 2016

01. Rockstars Festival
#online #marketing #ecommerce
26.02.2016, Hamburg
http://www.onlinemarketingrockstars.de

02. re:publica
#web #culture #innovation
02.-04.05.2016, Berlin
https://re-publica.de

03. beyond tellerrand
#design #web #creativity
09.-11.05.2016, Düsseldorf
https://beyondtellerrand.com

04. dmexco
#online #marketing #ecommerce
14.-15.09.2016, Köln
http://dmexco.de/en/Home.html

05. Research & Results
#market #research #conference
26.-27.10.2016, München
http://www.research-results.de

(Almost) No Brand like Coke: Taste the Feeling

chiligum-coke-taste-the-feeling

Almost no brand around manages to always totally keep up to date, to distill the spirit of the time, but still to totally stay true and keep it real and consistent to where the brand comes from, to what the brand has told us before. Respect!

Lipton – Spend Warmth on Winter Days!

lipton

Classic advertising as it is. Lipton calls out to “be more tea”. The message is visually supported by attractive and trendy, but natural people in a pleasing lifestyle setting, which showcases the product usage situation in the context of hospitality. Lipton is open-minded, nice to people and fun. Centrally placed productshots strengthen the mental link. Some warm and caring imagery on cold winter days. That’s, what tea is all about!

Welcome to the Advertising Awesomeness

welcome to the advertising awesomeness

“Welcome to the Advertising Awesomeness” presents a range of helpful tools and principles to market products and services in the era of now. Mike Brandt refers to savvy academic and practical marketing thought leaders, such as Peter Drucker, Theodore Levitt and Simon Sinek. The author rises key questions: What business are we really in? And explains the point with good examples. Think of Nike as “a great experience doing sport business”.

At the same time, the frameworks lack novelty to current digital practice, e.g. Customer Journeys, User Interviews and Behavioral Observations, Data Analysis or Prototyping and Testing. As such, some more details regarding the application would have been beneficial to those, who do not already know.
Read more →

Millward Brown: Insights2020