FB IQ: 20 Shifts for 2020


Facebook outlines 20 shifts for 2020: From blurring boundaries in terms of identity, work or aging to the impact of video, VR and voice, as well as the strong impact of mobile as a driver for the mobile service economy and as an integral command center in people’s life. Check out the full overview here.

Rand Fishkin: The SEO World in 2018

Slide 65: Rule No.1 – Solve the searcher’s task better than anyone else on page 1!

Kasita – Mobile Cubes for Living



C&A: Locked and Liked


5 Easy Lessons to Write Better Headlines


  1. Keep your headline up to six words short
  2. Use questions and/or speak to the reader
  3. Include “interesting, unique, incredible, essential” adjectives
  4. Negatives like “no, without or stop” increase attention
  5. Digital numbers and numbered lists (“10 effective steps”) always work

Learn more:

Photo: John Ragai