Strategy is a mind-set. Knowing who you are. Deciding what you want. While never giving up on finding out how to get there. And always exciting the people around you to keep moving. Inspired by all my teachers, Chiligum

EyeEm: Say it with Real Photography

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“The largest source of authentic, royalty-free images for brands and agencies” really provides a fresh perspective and good stuff for your next presentation, mood board or key visuals. Definitely distinctive photos at a very reasonable price.

Check it out:
https://www.eyeem.com/market
Photo: Benjamin Lee

DDB Influences 2.16: Athleisure & Femvertising

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DDB Influences provide regularly really straight forward and relevant ideas on what influences DDB’s thinking and ideas. No doubt, many of those insights lead to outstanding strategic and creative work. So, to everyone, feel encouraged to just drop by from time to time and get your inspirational dose of branding and marketing insights up front.

This influences question: Has it ever been more fashionable to be fit?

Now, How do you feel about this? No clue? Read on:
https://medium.com/ddb-influences/ddb-influences-2-16

Fun from Nissan: Intelligent Parking Chair!

Nike’s: The Sneakers I Want!

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Again and again, I ask myself: How do they do it? I just simply want (!) these superb sneakers from Nike and can’t wait for ’em!

I guess, it’s because of the perfect interplay of the multiple facets of branding. At the bottom, a very salient association links Nike’s to sports wear on my mind. Next, the brand performance and brand imagery is just, what I am kind of looking for. There are innovative and distinctive products meeting a progressive and dedicated mind-set. Always cutting edge. Big win on points-of-parity and points-of-difference. Thus, I do very positively resonate relating to my judgments and feelings on the next level. Read more →