Resources
Look here for a variety of inspiring publications and further references to gain new insights for your work in strategy and marketing!
Downloads
Perspectives on online advertising:
Key concepts and frameworks for business strategy developement and implementation:
Marketing strategy in the context of corporate strategy development:
Extensive literature review on market orientation:
Product development, innovation and implementation of Gillette Mach3:
Customer experience evaluation of the online flower merchant ftd.com:
Consumer attitude for the Sony Ericsson mobile T610 based on Fishbein:
Concept to market sushi in Australia:
Top Five Links
Harvard Business Review - Improving the practice of management and its impact in a changing world. Check HBR's 10 Must Reads here.
Palladium Group - White papers and articles based on the seminal work of Drs. Robert S. Kaplan and David P. Norton (Balanced Score Card) providing a decent framework to link strategy and operations to achieve performance results.
AdvertisingAge - On top of the news and ahead of the game. White Papers here.
brandeins - Nice magazine unfolding the bigger picture. New perspectives about business and society in a world thriving on creativity and knowledge.
MIT OPEN COURSEWARE - Free lecture notes, exams, and videos from Sloan School of Management at MIT driving thought leadership and the ability to successfully partner theory and practice.
Interbrand - Creating and managing brand value. Best Global Brands and Brand Insights (papers, articles, studies).
comScore - Leading research in the digital world through behavioral and survey insights to better understand and leverage the rapidly evolving digital and mobile landscape.
Rheingold - Leading international qualitative research institute uncovering the secrets behind the scenes of the purchase stage that drive perceptions and behavior.
BBMG - Meet the New Consumer by understanding the purchasing behaviour, brand loyalty and peer-to-peer influence of mindful and conscious consumers.
allBusiness - Huge online resource for small businesses, providing essential tools and resources to advance any business.
Icon Added Value Source - German Blog by Icon Added Value answering the central marketing questions based on cutting edge research into consumer behaviour, emotional branding, brand imagery, etc.
Straight Talk with Nigel Hollis (VP and Chief Global Analyst, Millward Brown) - Fostering a productive exchange of ideas on marketing to create and develop lasting brand value.
Grey Blog - Thought provoking throught frequent news, insights and discussions about marketing and advertising.
off the record - A blog for marketing, advertising and media powered by Horizont.net.
konversionsKRAFT - Analysis, checklists, theory and practise. Anything related to conversion optimization powered by Web Arts AG.
TechCrunch - Having a sharp look at internet products and companies, that are making an impact.
Golem - Super experts keeping an eye on the latest from information and communication technologies.
Netzpiloten - Since 1998 on top of it. Social media, mobile, lifestyle, linktipps and tech.
Everyone knows 37signals - This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more.
Useit - Jakob Nielsen's Website. News, reports, papers, essays and Jakob's column on Web usability.
Co-Working - Creatives' hangout and workplace. A community of people dedicated to the values of collaboration, openness, community, accessibility, and sustainability.
SMASHING MAGAZINE - Superb online magazine for designers and web developers.
Slanted - Since 2004 a leading contemporary German blog about typografie and design, updating daily about international trends and developments.
Daily inspirational dose about music, design, games, video, film and things like that.
Design is kinky.
Cannes Lions - International Advertising Festival
iF design awards
Art Directors Club Germany(ADC)
British Design and Art Direction
red dot award - product design, communication design, design concept
