Strategic Planning

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To explore, elaborate and excel strategic planning. To encourage people to do the same!

First, we have a look at the big picture by exploring diverse business, cultural and societal topics. Asking key questions: What drives your market? What are customers looking for? What’s your customer experience really like?

Based on central models from business and marketing management, we elaborate strategic implications for better decision-making. How to make a valuable difference? These steps include to dig deeper. From market investigation and competitive analysis we get into positioning strategy and long-term brand development.

If brands are soul, great ads will get the funk!

Inspired by meaningful insights and a clear understanding, what a business and brand stands for, we excel creative marketing communications. By knowing about customer experience, advertising effectiveness and the digital landscape, we drive your web development, ecommerce, display, search, social media and content strategies. To think strategic, but work creative.

Why chiligum?

My name is Benjamin Teeuwsen. For about 10 years I work in marketing. In 2008, I was on my flight from Germany to Mexico. While I was reading the magazine brand eins, I thought about those most essential skills, that I would like to leverage at work. Already near Mexico City, I wrote down: “Scharfes Denken und frische Ideen”. To combine both: Precise thinking and fresh inspiration. To gain spicy insights. And to develop savvy concepts and fresh executions.

To explore, elaborate and excel strategic planning. To encourage people to do the same!

Photo: Simon Erath