Terry Borton (1970): What? So What? Now What?

Ever wondered how to quickly – really quickly – structure any given topic? Here is one approach following three questions, as originally proposed by Terry Borton.

  • What? Defining the topic.
  • So What? Reflecting the meaning and importance.
  • Now What? Determining the next action.


Benjamin Teeuwsen

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If branding is soul, great ads will get the funk!

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